Press Release






A New Logo and Brand Identity

Illinois Business Innovation Services (BIS) is pleased to present our new brand identity and logo, along with a new Digital Marketing curriculum offered by Illinois BIS in partnership with B2B marketing firm DeanHouston+.

                     Illinois BIS partners with DeanHouston

The DeanHouston+ team has created the new Illinois BIS logo as a foundational part of a new brand identity and strategy for Illinois BIS. This new identity, messaging and strategy is designed to more adequately represent our evolution since spinning off from University of Illinois.

The new BIS logo is part of a comprehensive branding and marketing strategy being implemented this year. Along with this branding strategy, BIS has also partnered with DeanHouston+ to offer our customers new courses to build their knowledge around Digital Marketing in Business-to-Business communications.

“Our goal has been, and will continue to be, to strengthen the U.S. business community by providing exceptional training and consulting services,” said Mary Rose Hennessy, Illinois BIS President. “As technology changes the face of doing business, we need to continue to expand our curriculum and custom training offerings to deliver the training most needed by our customers. Digital Marketing training and consulting options provided by the DeanHouston team will help further our mission.”

For over 35 years, Illinois BIS has provided customized training and consulting solutions in areas such as: Strategy, Leadership, Lean Six Sigma, Quality Systems and Technical areas that have helped our customers thrive.

“We are extremely excited about our partnership with Illinois BIS,” said Dale Dean, DeanHouston President and CEO. “They believe in partnering with their clients in a way that mirrors the DeanHouston+ approach, going beyond the transaction to a deeper, consultative relationship. It is our privilege to serve this fine organization and its customer base by sharing some of the B2B digital marketing expertise we’ve honed over many years, and many different industries.”

About Illinois BIS
Since 1984, Illinois Business Innovation Services (BIS) – a non-profit training and consulting organization – has helped more than 6,000 organizations become successful by providing outstanding customized training and consulting services, as well as public workshops, and certificate and grant-funding programs. BIS specializes in company-wide strategic business improvement solutions that result in top-line growth and increased profitability.

About DeanHouston, Inc.
DeanHouston, Inc. is a business-to-business integrated marketing communications firm, established in 1988 with offices in Chicago, Cincinnati, Los Angeles, and Shanghai, China. Its Exhibit Logistics division is located in Hamilton, OH. DeanHouston has been on the Inc. 5000 list of the fastest-growing privately held companies in the United States, five consecutive times. Current clients include Anthony, Autolite, Champion Laboratories, City Dash, Harris Products Group, Dover Corporation, FRAM Filtration, GAL, Hydro Systems, Lincoln Electric, Los Angeles Economic Development Corporation, OPW, PDQ, Portable Solutions Group, Prestone, PSG®, Ryder Fuel Services, Somero Enterprises, Standex International, and Unified Brands. 

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